What does a good wine cost – economy

Online wine retailer Heiner Lobenberg explains what makes good wine, what it costs – and whether you can find it at Aldi or Lidl.

Interview with Jan Diesteldorf and Hendrik Munsberg

Heiner Lobenberg welcomes you in shorts and a white Oxford shirt. The 63-year-old runs the business of the online wine shop that bears his name, “Lobenbergs Gute Weine”, the largest owner-run wine retailer in Germany. And as such, it appeals more to connoisseurs more willing to pay: The turnover per bottle has been between 25 and 30 euros for years. Lobenberg is known to sell stories with wine.

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