Puma boss Björn Gulden on the company’s comeback, the Olympic goosebumps, the football business, pandemic shopping and how durable athletic shoes have to be.
By Uwe Ritzer
Björn Gulden wears a casual sports jacket with the Manchester City emblem. The English champion and Champions League finalist is, alongside Brazilian striker Neymar, Puma’s most important figurehead in football. The brand can once again afford such figureheads as its CEO Gulden has brought it back from the crisis to the top of the world. There is a lot to be said.