Who still buys cameras today? The traditional Leica brand produces surprisingly good numbers. Company boss Matthias Harsch talks about digital transformation, controversial partner Huawei and the danger of smartphones.
Interview by Helmut Martin-Jung
Leica, for photo enthusiasts, it looks like Steinway to a pianist. Unlike other traditional brands, the medium-sized company from Hesse has made a name for itself in the digital age. 2019 has been a banner year for Leica, and 2020 is not far below, despite a two-month production freeze. Matthias Harsch, in office since 2017, explains how tradition and modernity must go hand in hand at Leica.