Internet retailer – Berlin Brands becomes unicorn – Economy

Online retailer Berlin Brands Group (BBG) receives a cash injection from investment firm Bain Capital. The company includes brands such as Auna, Klarstein and Blumfeldt. The group will receive $ 700 million, as announced by BBG. Bain takes over all the shares of the minority shareholder Ardian. Founder Peter Chaljawski and the management team will continue to retain the majority. BBG will become a unicorn through the transaction. This is the name given to startups that are worth more than a billion dollars. BBG intends to use the money to buy more brands and expand the online platform.

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