Every industry dreams of such numbers: in the pandemic year 2020, spending on games, purchases in games and apps, subscriptions and fees for online services increased by 36% compared to the last year. In the end, a turnover of 5.2 billion euros at the end of 2020. Even when it came to updating their home equipment, gamers in Germany were not stingy: game consoles, Gaming PCs and associated peripherals were worth € 3.2 billion, 26% more than in 2019, according to the Game industry association.
The digital association Bitkom is also jubilant: “Half of Germany plays video or computer games. In its representative survey, the association comes to the conclusion that playing on a computer, console or smartphone, which is often criticized as groping, has notably helped people over 65 to get through the pandemic and the loss of personal contact. that resulted. The proportion of players over 50 has increased again, with half of this age group playing at least once in a while. And their share continues to grow, in 2019 about a quarter of them played video and computer games, two years later, in 2021, it will be 40%.
However, playing games is much more prevalent among the younger generation. According to Bitkom, 81% are among 16 to 29 year olds, 67% among 30 to 49 year olds. The world of digital games has long been “much more (…) than just a hobby. It is increasingly becoming a central element in increasing one’s own well-being, staying in touch with others and finding new opportunities. proximity “, explains Olaf May, member of Bitkom – Presidium. During the pandemic, the amount of time gamers spent playing games on PCs, consoles or smartphones also increased. Bitkom expects it to at least partially stay that way. The smartphone remains the most used device for games.
German game studios are also benefiting from the boom, but their growth is lagging behind the market. Out of 100 euros spent on games in Germany in 2019, they received 4.93 euros, in 2020 it was only 4.17 euros. According to the gaming association, this is due to the difficult framework conditions in Germany. He is now hoping for federal funding, which is already experiencing initial success. However, a resounding effect will only be felt in a few years.