Fashion – Hugo Boss has big goals – business

Metzingen Hugo Boss new boss Daniel Grieder wants to double the turnover of the fashion group to four billion euros by 2025. “Our vision is to become the leading technology-driven fashion platform in the world” , did he declare. Hugo Boss will “significantly change the way we interact with consumers”. Grieder, who previously ran the business at Tommy Hilfiger, relies heavily on digitization, such as digital showrooms. Hugo Boss’ digital sales are expected to reach over € 1 billion by 2025. For this year, Grieder aims for an increase in sales of up to 35% after € 1.95 billion the previous year . The operating result is expected to reach 125 to 175 million euros. In 2020, Hugo Boss suffered a loss of 236 million euros due to branch closures.

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