Delivery Services: How Pizza Suppliers Imagine the Future – Economy

So you should get yourself a tarantula, and as if that wasn’t absurd enough, an eight-legged specimen of this species can be seen in the online advertisement. Accompanied by the note that these spiders are underrated and harmless pets. But why the hell are they showing you this ad? You think about it for a moment and then it occurs to you that you said “tarantula” exactly once in your cell phone and wanted someone you know to fall into a pit with these animals. It’s scary, and it’s also a little ridiculous: So the tech industry has grabbed a word, and the algorithm clearly can’t think of anything better than turning it into an ad. For a spider as a pet for someone who is almost terrified of eight legged caterpillars.

Of course, machine learning will improve over time, which leads to the Pizza Hut restaurant chain. Its chief analyst, Tristan Burns, recently told the transform tech conference that his company is currently experimenting with machine learning and is keen to learn, as he said, “Who are the customers, where in the world are they? , What is the weather there. . “Wait a minute, and this is the debate and smiles a bit in the US: Pizza Hut wants to make personalized offers to customers depending on the weather? So” Veggie Lover “in the sun,” Backyard BBQ Chicken “in the rain and the chicken-bacon-parmesan-with-cheese-in-the-edge by hail variant? Yes, it could be, but in reality, these are the terms of delivery. What an unmanned car doesn’t like about everything: clouds or even rain.

It’s exciting to see what’s happening in the live delivery industry that Pizza Hut has been the digital pioneer; As early as 1994, California customers could order pizza over the internet – and let’s be honest: if you order your meal over the phone for a year and don’t go crazy, you can be considered enlightened in the Buddhist sense of the word. The industry has grown almost exponentially during the Covid pandemic, with sales of $ 127 billion worldwide this year, and where so much money is on the move, the tech industry is wide awake.

Domino’s, a competitor of Pizza Hut, already described itself in 2014 as a “technology company that sells pizza”; Pizza Hut relied on outsourcing and cooperated with the delivery agent Grubhub. Since 2015, Domino’s customers can have their pizza delivered anywhere, for example in parks or on the beach. In 2016, the company delivered two pizzas (a peri-peri chicken pizza and a chicken and cranberry pizza – the sun was shining) by drone.

In a commercial, Pizza Hut now shows how they envision the future: a car from start-up Nuro (which cooperates with supermarket chain Walmart and drug-drug group CVS) drives to an unmanned branch, employee places ordered items Put things in some sort of holding oven on the side of the vehicle, then the R2 (certainly a deliberate reference to the Star Wars robot R2-D2) defies some of the dangers of road traffic, finds the fastest route in a traffic jam and brings the customer a hot and crispy pizza. A few of these R2 vehicles are already being tested on the streets of Houston.

it could be a revolution

“There is still a lot to learn,” says Dennis Maloney, Dominos’ digital boss: “But it could be a revolution.” Anyone who dreams of a car carrying people from point A to point B without a driver (and all the way) should pay close attention to the delivery industry. Experts believe it will be there sooner than other branches of the industry because it carries things rather than people. So there is only one thing for customers and learning machines to do: if no one says “pizza” and “pineapple” in the same breath, the algorithm could end the worst crime against the taste buds. southern tastes and finally let this unspeakable Hawaiian pizza go extinct. At most there will be one with tarantula legs.

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