Consumption – Full baskets – Economy

The corona pandemic has changed shopping in Germany. More than half of consumers make buying consumer goods like groceries or toothpaste less fun than a few years ago. Result: you will go shopping less often. This is shown by a study by market research firm Nielsen IQ, for which the data of 20,000 households were evaluated. “People feel the need to reduce their purchases, this was the case in the first and second lockdowns and it still applies,” observes Nielsen expert Thomas Montiel Castro. Fear of contagion is only one factor, and perhaps not even the most important. Young people in particular didn’t want to spend so much time shopping anymore. The trend is therefore to shop less often and do everything at once. Spontaneous shopping at the bakery, the pharmacy or to quickly get cold cuts at the meat counter are becoming increasingly rare, explains Montiel Castro. The trend is towards large purchases of inventory or, as the market research calls it, the “Big Trolley” – the large shopping cart. “It was only after the pandemic that a number of households began to make such large stock purchases. Here the buying behavior has changed dramatically.” The winners, however, are not the large hypermarkets or discounters, where German consumers mainly shopped wholesale in the past, but the classic mid-sized supermarkets like Rewe or Edeka.

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