For two and a half decades, online retailer Amazon has made a significant contribution to the fact that department stores around the world have had to close – now the Seattle giant wants to open department stores on its own. As the Wall Street Journal reported on Thursday, the first stores will most likely open in the US states of California and Ohio, with more to follow. With the move, Amazon wants to further expand its market share in the sale of clothing, housewares and electronics, among others, he said.
The average sales area of department stores is estimated to be around 2,800 square meters. That’s about three times the size of an Aldi supermarket, but only a quarter of the space offered by department stores such as Kohl’s, Macy’s or – in Germany – Galeria.
The products and brands that Amazon wants to sell in department stores are still unknown. However, insiders assume that the group will primarily offer its own most popular brands. These include clothing and furniture. In addition, Amazon has been talking for years with well-known fashion brands and other brand manufacturers about whether they want to offer their products in new department stores.
In particular, the sale of clothing must be further strengthened
The advancement in the department store stationery market is clearly aimed at making its own products even more visible and known, building closer relationships with customers, and allowing them to view or try out products. In particular, the sale of clothing needs to be further strengthened. The company of company founder Jeff Bezos is already number one in the United States in the field of t-shirts, shirts, pants, dresses and jackets. Company management apparently assumes many more people would buy from Amazon if they had the opportunity to try on clothes.
The online retailer is already active in stationery retail through its small Amazon Go stores, bookstores, so-called 4-star markets and the organic chain Whole Foods. In addition, it is expanding into many other areas – from the entertainment industry to the healthcare industry to the insurance market. At the same time, however, the number of critics who complain that Amazon’s market power has long assumed dimensions threatening competition and even democracy is increasing. A half-dozen bipartisan bills are currently being discussed in Congress in Washington with the aim of putting the businesses of Bezos and other big companies such as Apple, Google and Facebook on a much stronger leash.