After Corona: How Buying Behavior Has Changed – Economics

It is such a thing with buying behavior. Has that changed since the outbreak of the corona pandemic? Yeah Yeah Anyone can notice it in their everyday life. Of the many small or large changes in individual behavior, perhaps the one that applies to a large number of people is this: You have been cooking at home more often since then because you can work from home. So you buy larger quantities from the supermarket and, if possible, only go to one store to avoid too much contact.

It was just like that, and it’s a little different now because the pandemic doesn’t look so threatening right now. But that too may change again in the coming fall and winter months. No one yet knows if and if so how.

The validity of the countless studies on the subject is therefore severely limited. What a miracle, the toilet paper hype didn’t last forever. The pasta boom is also over. It is therefore unnecessary to point out the rapid increase in sales of hoops, hair clippers or office chairs. If you own any of these products, you probably won’t strike again right away. Aside from the fact that these investigations always depend on who is investigating whom on whose behalf.

Two developments are changing consumer behavior

So it is much more difficult to answer the question of what is left. What change is lasting – and that in both senses of the word. So what behavioral changes won’t people put aside so quickly? How likely are they to buy online more and more often. But which of them will also be sustainable in an ecological sense is another question. Because here, two developments overlap: Corona and a simultaneous increase in environmental awareness are currently shaping consumer behavior.

A study by market specialists at GfK underlines it again this week: more and more people want to achieve something positive with their purchases or at least avoid something negative, especially when it comes to food. and clothing. For example, they buy regional products, preferably no torture farmed meat and textiles with a seal of approval.

At least that’s what they say in the polls. Another exciting question is whether they actually do it. Or better: can you do it too? The information given by manufacturers and dealers on labels is often difficult to understand. So sometimes every well-intentioned purchase does not have such a good effect. But there are hardly any studies on this. It’s just such a thing with buying behavior.

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