Adidas, Nike and Co .: Which manufacturers are profiting from the jogging boom – economy

More people jogging than ever, after all, it was still possible despite the lockdown. Adidas and Nike are taking advantage of this, but more and more start-ups.

By Uwe Ritzer, Nuremberg

There is no lack of self-awareness and a sense of mission. Especially not with small manufacturers. Promising a “revolution in running sensation,” Mizuno claims a “milestone in the development of running shoes” for himself, and Saucony celebrates himself with a solemn celebration: “We exist to strengthen human will at every turn. not, in every race, with every community. ” Brooks is no stranger to the pathetic either: “We eat, breathe, and stretch to run.”

Related Articles

Back to top button